<a href='/'><img alt="Provincetown Chic :: Shopping" src="/media/img/site/header_wadmin.gif" width="840" height="114" border="0"></a>
Find Provincetown:


Vacation Rentals




Entertainment & Events


Find it Fast

Join Us on

:: Weather

Tide Charts

:: Home :: Shopping

Provincetown :: Sunday, April 23rd 2017

Antiques Health & Beauty Beer & Wine Books & Music Candy & Ice Cream Clothing Convenience Grocery Gifts Hardware Home & Garden Jewelry Sports Shopping Map


Provincetown Chic

Notes from Land's End: July 4

July 4th, 2011

Fourth of July brings to town a parade, melted candy on sidewalks, newly tanned families and fireworks. It also signals the beginning of Circuit Boy Week, an annual holiday for the well-heeled and firm-bodied men among us. Fashion is serious business with this crowd, who reportedly change outfits no less that four times a day. This roving reporter went about Commercial Street to see where the Boyz are shopping.

Fashion is serious business with this crowd, who reportedly change outfits no less than four times a day.

First stop was to Couture Master Marc Jacobs (184), not only the imprimatur of cool, but also philanthropists and booksellers. Siren Stella Starksy and Out-of-a-Bandbox Quinn Cox, international astrologers to fashion insiders, were offering a celestial quickie (reading that is) with the purchase of their books “Sextrology” or “Cosmic Coupling”. Beautiful people were picking up a new tee, patiently waiting for planetary guidance and the lovely Jessica Allen, M.J.’s Provincetown manager, was thrilled. “We hosted a cosmic clinic in New York for them and I thought, why not here? I think the world of Stella and Quinn.” Me too!

I run into a truly adorable couple, William Hatch and Kelly Groves, at Snip (182). “Every great outfit starts with the perfect cut, said nationally-loved Lawrence, with icon Billie Jean intent on Kelly’s tresses. Off to shop for new weekend outfits, I ask to tag along. “Sure, if you can keep up!” they replied.

We begin our retail crawl at Coffey Men (199). Nestled in the arms of Café Heaven, walking into the store is a step back in time, with clothes being constructed in back, rows of beautifully cut shirts and shorts out of exquisite fabrics lining the fishing shack walls. Designer Scott Coffey just knows what looks good. He glides his elegant hand over the racks, picking out stunning ensembles.

William rests in a white shirt ($138), slim short ($126) and striped belt ($20). Lounging about in gingham shorts ($108) and Jimmy J. Polo ($98), Kelly joins him in the shop’s backyard with a pair of vintage Rogues Gallery deck shoes.

“Are we done?” I ask. “Are you kidding?” said the incredulous duo, grabbing my arm and whisking me off to BodyBody (296) for brunch gear. We’re warmly greeted by genteel proprietor Richard Treat in his newly renovated space. The lighting is gorgeous with rows and racks of Circuit Boy finery. William heads for the hats selecting “The Hallett” by Block in Navy ($50) to go with a Los Angeles Sporting Club Polo ($60). Kelly looks at the newest things with sultry Keith Bradford Labasbas, resplendent in black, deciding on an impeccable Ted Baker shirt ($145). We run across the street to the Post Office Café for delicious pomegranate martinis and some eggs.

The men, energized by new duds and vodka, invite me to check out the newest bathing suits by Daniela Corte at Item. I gracefully decline, promising to attend the in-store fashion show on Wednesday, July 6th.

For the rest of the weekend, I see groups and couples along Commercial Street in their new threads from Provincetown’s chicest clothiers.

“Notes from Lands End”, by artistic bon vivant Laura Shabott, is a weekly account of the people, places and events that make our town so special.

Provincetown.com is the longest-standing, independently-owned presence on the web in 02657.


Last Updated: Sunday, April 23rd 2017 Provincetown, MA 02657. All website contents, photography, concept and design Copyright 1995 - 2017 by Provincetown.com, Provincetown Design Group, Inc. or other creators. All rights reserved worldwide. Duplication and/or distribution prohibited. Site functionality provided by the Eazy Update content management system.